Shopper Tracking is nothing new but it is certainly becoming more advanced. New 'Smart Mannequins' are being created in Italy to track customer behaviour

Taiwanese company Vismile has created a virtual dressing room that lets people see what different outfits will look like without having to actually try

Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee. The campaign, created by

UK retailer Tesco is using Google Street View for a promotion that rewards users for finding virtual Easter eggs. Call it an Easter egg hunt

First there was paywithatweet.com, now Chirpify, which already enabled social commerce on Twitter and Instagram, has expanded to Facebook, enabling people to purchase goods

Harrods has partnered with Dior for a takeover of its Brompton Road store until April 14th that combines “French Savoir Faire and British charm.”

For some, wielding a curling iron to create a new ‘do is challenge enough. Bob Recine, on the other hand, creates veritable sculptures of

Amongst all the chaos in the world, Coke is attempting to make a positive impact by spreading delight with its ‘Happiness Project.’ Though the

Retailer C&A has started a marketing push there that marries online groupthink with real-world decision making. Called FashionLike, it works like this: Whenever sometime

In the age of Amazon.com, physical stores have to compete more than ever to provide customers with a shopping experience that rivals the ease