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Helen James 610POSTS

helen.james@rhubarbandcustard.com.au

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“Repairing is Caring” reads outside Swedish denim brand Nudie Jeans‘ new London-based concept and repair store.

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In Brazil, most people only use Hellmann’s mayonnaise for sandwiches. To create more awareness of what people can make with mayonnaise, the food brand installed touchscreen tablet computers on the grocery carts at the largest supermarket chain in São Paulo.

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Amazon has introduced a feature on its site to tap into the growing trend of social gifting.

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Wine’s reputation as a social drink is being taken literally by Tesco, the U.K.’s biggest supermarket chain, which is launching a “socially created” wine selected and designed by Tesco’s social-media community.

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  UK grocery store chain Tesco is sending its researchers to Silicon Valley on a fact-finding mission to discover the feasibility of bring 3D printing

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Sky Go has showcased a new media innovation for trains. As commuters often rest their head against the windows, ‘the talking window’ causes them

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The density of pedestrian traffic on the sidewalks of New York City make it an optimal place to grab attention with an eye catching

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Argos is offering its Twitter followers the chance to shape the lives of the alien stars of its advertising in a new TV campaign

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Chocoholics, ice cream lovers, Magnum addicts listen up!!

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Louis Vuitton has opened its first in-store atelier at its Soho location in NYC, located in the space next to the store’s travel accessories room. To showcase the brand’s dedication to craftsmanship, artisans are handpainting shoppers’ initials onto bags and hot-stamping leather goods.

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