helen.james@rhubarbandcustard.com.au
After Apple launched iBeacons, Bluecats, Gelo, Estimote and more released similar technologies that interact with iOS and Android devices. Not surprisingly, many retailers have
New fitting room technology being tested at Nordstrom will make trying on clothes a surreal experience. The technology, which was developed by eBay, will include a
Amazon is launching transactional adverts on interactive digital kiosks across the New York Subway over the Christmas period. From next week the kiosks will greet
Most internet users are very familiar with the experience of viewing tailored, demographically targeted ads while online. Behind the scenes of this data-based practice,
Shoppers are gearing up to spend for Christmas 2014, but when it comes time to ring up the purchases, many will have encountered innovative new
Think about that store you just couldn’t live without. It may not check off every item on your shopping list, but you can trust
Tesco is seeking to take the stress out of finding Christmas presents by launching an app that trawls social media to generate gift ideas. Users
Hoping to promote some holiday cheer (and public canoodling), TGIF U.K. is testing the use of mistletoe-toting drones in one of its restaurants. The mistletoe-bedecked mini-aircraft are hovering above
The following ideas explore three very specific ways that Starbucks can transform its current experiences. Each of these ideas has an overarching exploration of the
What makes a store experience great – Is it the array of products? Customer service? Likely it is more than just one thing, but