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Helen James 596POSTS

helen.james@rhubarbandcustard.com.au

After Apple launched iBeacons, Bluecats, Gelo, Estimote and more released similar technologies that interact with iOS and Android devices. Not surprisingly, many retailers have

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New fitting room technology being tested at Nordstrom will make trying on clothes a surreal experience. The technology, which was developed by eBay, will include a

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Amazon is launching transactional adverts on interactive digital kiosks across the New York Subway over the Christmas period. From next week the kiosks will greet

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Most internet users are very familiar with the experience of viewing tailored, demographically targeted ads while online. Behind the scenes of this data-based practice,

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Shoppers are gearing up to spend for Christmas 2014, but when it comes time to ring up the purchases, many will have encountered innovative new

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Think about that store you just couldn’t live without. It may not check off every item on your shopping list, but you can trust

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Tesco is seeking to take the stress out of finding Christmas presents by launching an app that trawls social media to generate gift ideas. Users

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Hoping to promote some holiday cheer (and public canoodling), TGIF U.K. is testing the use of mistletoe-toting drones in one of its restaurants. The mistletoe-bedecked mini-aircraft are hovering above

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The following ideas explore three very specific ways that Starbucks can transform its current experiences. Each of these ideas has an overarching exploration of the

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What makes a store experience great – Is it the array of products? Customer service? Likely it is more than just one thing, but

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