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Helen James 580POSTS

helen.james@rhubarbandcustard.com.au

Get out your crayons and mobile phones. The Toys 'R Us holiday catalogue drops this week. At 96 pages, "The Great Big Toys 'R

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Retail innovation is often credited to the little guys—quirky companies and specialised startups that invent technologies to disrupt an industry. However, several larger brands

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While new technologies have certainly impacted the customer experience—digital and otherwise—they haven’t completely overtaken the physical retail experience for today’s shoppers. From price comparison and

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With its clunky headsets and project names like Oculus and Morpheus, virtual reality has so far been the realm of hard-core gamers and other

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Japanese based fashion brand UNIQLO and Isobar Australia have launched UMood, a retail activation that helps consumers select from over 600 T-shirts by identifying

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This is the eight-year-old bumbling ballerina who has stolen the hearts of a nation in the latest moving John Lewis advert. Unsteadily pirouetting her way around

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While email has long ago settled in, messaging is still growing. Boston-based company InMoji can connect consumers to brands through messaging. Founded last year, the startup

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Christmas came early as Selfridges launched its Christmas shop on Monday. The central London department store has transformed 3,000 square feet of its fourth floor

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Soundtrack Your Summer is a joint project by ASOS and Google Play to pair fashion items with in-theme sound. The music is provided by Google

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Tiffany & Co. will mark the opening of a new luxury boutique on the ground floor of Selfridges in London with an immersive installation that

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