The major problem with connected devices is that their value is not always apparent and can only be seen when in use. Last summer,

First there was shoppable video where customers could add an item to the cart straight off a model’s back. By integrating ‘cinematographic commerce’ into their campaigns, brands

A toilet and shower room at Old Street’s tube station has been converted into the 24 Hour Ejder Club, a pop-up retail space created by

Adobe revealed this week a plan to bring digital personalisation to the store. At the company’s annual marketing summit in Las Vegas this week,

Samsung’s new 40,000 square foot digital playground in Manhattan’s Meatpacking District is an immersive brand experience like no other. Called ‘837,’ the store, which

People have been shopping in-store since the beginning of civilisation – and online since the mid-1990s. With two decades of e-commerce under our belts, 2016

Oculus Rift app will let you to visit a virtual showroom before you buy. Analysts believe VR and AR will grow into a combined $4

This patent by Amazon shows off a concept of turning a space into a complete holographic room. Drawn as a complex mix of projectors, camera modules and

Whether it be Starbucks rolling out mobile ordering to eliminate lines at locations around the United States, or Macy’s digitalising the fitting room experience,

Supermarket giant Aldi UK has now entered the Christmas ad race and it’s making everyone cry… with laughter. The cheeky discount store has launched a pretty