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Helen James 580POSTS

helen.james@rhubarbandcustard.com.au

  This April, John Lewis will be celebrating the nation's favourite things, pastimes and quirks with a summer long campaign that will shine a spotlight

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As Australia's largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique - taste. BWM Dentsu designed, created

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San Francisco-based mobile e-commerce company ShopChat is an app that uses an image-based keyboard to more quickly share favorite products with contacts. Built on the

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Along the cobblestone streets of SoHo, Chanel handbags and Arc’teryx jackets are displayed in shops like museum pieces, harking back to the height of

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Traditional retailers are being drawn into an unusual paradox. When customers shop online, use search engines or websites then the different systems are able

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Sephora is joining multiple other companies in recognizing the importance AR is going to play in future beauty product shopping. The makeup retailer introduced a

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Ted Baker has completed the installation of interactive store windows from Nexus Studios in selected UK and European outlets, as the retailer launches a

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Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky

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A new app by the clothing brand lets shoppers try on clothing without needing to step inside a store Say goodbye to long changing room

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The brand has unveiled an AR experience that projects custom designs onto sneakers and makes them viewable to shoppers in real-time. Thanks to Nike, taking

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