Another retail campaign that piqued my interest at this year's Cannes Lions International Festival of Creativity, was Oreo’s “Name This Oreo” by VML. It

Having seen many of the award entries at this year’s Cannes Lions International Festival of Creativity, one of the standout pieces of work for

If you’ve ever stood in a store and wished someone would just tell you what to buy — this one’s for you. Skechers has just

Anyone who works anywhere within the retail industry should be not only intrigued, but all over TikTok Shop. And here’s why. TikTok Shop was the fastest-growing

In a city as diverse and dynamic as New York, a one-size-fits-all advertising approach simply doesn't cut it. Recognising this, Google Shopping and Addition

Retail never stands still. The way we shop is evolving at lightning speed, shaped by new technology, shifting habits, and changing expectations. Whether it’s

Amazon is testing a new artificial intelligence (AI) feature called "Interests," designed to enhance the online shopping experience by providing personalised product recommendations based

H&M is embarking on a groundbreaking initiative by integrating artificial intelligence (AI) into its advertising campaigns through the creation of "digital twins", that is,

This Ramadan, Sephora Middle East is elevating Dubai's festive spirit by introducing immersive pop-up experiences across the city. By transforming iconic locations into vibrant

Warby Parker’s newly redesigned Greene Street flagship in SoHo is a bold reimagining of what a retail space can be. More than a store,