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Helen James 596POSTS

helen.james@rhubarbandcustard.com.au

Retailers are innovating across the globe in a huge variety of ways – and that innovation is perfectly exemplified in retail displays. Engaging displays

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Almost half (44%) of Generation Z has made a purchase decision based on a recommendation from a social influencer, compared with 26% of the

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Burberry partnered with Google on an augmented reality (AR) shopping experience that is activated from mobile web search results, per an announcement. Shoppers who use Google

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EBay last week introduced Image Cleanup, a computer vision tool, which removes the background of a seller's listing photo and replaces it with a white

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Pop-ups are now big business for the world’s biggest retailers. All over the world, pop-ups with a wide variety of purposes are opening in

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Patagonia on Thursday opened its first ever physical store for Worn Wear, Patagonia's resale business. The store is a pop-up in Boulder, Colorado, which

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From normalising discussions around mental health to embracing imperfection in a post Insta-perfect media landscape, the continuously transforming perspectives of millennials and Gen Zers

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As the festive season approaches we see more and more memorable adverts arrive on our screens to show off what the big retailers have

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Does the prospect of hosting fill you with home shame? Ikea tackles this phenomenon with its first-ever Christmas ad, an irreverent take on the typically

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Describing itself as a "fun and crazy" destination, Pierrot is a discount retailer that goes to great lengths for a unique in-store experience. There might

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