helen.james@rhubarbandcustard.com.au
Does the prospect of hosting fill you with home shame? Ikea tackles this phenomenon with its first-ever Christmas ad, an irreverent take on the typically
Describing itself as a "fun and crazy" destination, Pierrot is a discount retailer that goes to great lengths for a unique in-store experience. There might
These days the term ‘experiential’ seems to be tacked onto just about any retail idea – whether they deserve it or not. The shoppable
The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept store is a space where a brand is exploring a
Furniture giant IKEA has launched a buyback scheme allowing Australian shoppers to return old items for vouchers. Shoppers can return old furniture that has been
The Body Shop is going back to the future with a UK concept store that aims to return to the activist roots of its
Ever been wandering around, looking at designer clothes and fancy makeup, and desperately fancied watching a film? Well, no longer shall you have to stop
Oxfam has opened its first "superstore", a mammoth space which includes a drive-through donations point. But what are the impressions of customers trying it
Chinese consumers now constitute 30% of the global smartphone market (IDC, 2019). Hoping to harness their tremendous buying power, Chinese smartphone brand Vivo is deploying demo
New Balance have opened the doors to its first ever Pub, ‘The Runaway’, where the currency used is miles run and logged on Strava. New