There’s something really refreshing about JCPenney’s latest campaign. For its new fall fashion work, the US retailer has chosen not to use models. Instead, it has cast real teachers from across America and put them front and centre of the campaign. And it’s a lovely idea. Not because
Often the best retail ideas are the ones you can explain in about five seconds. IKEA has launched a new Buyback Service in Saudi Arabia, where instead of IKEA selling to you, you sell to IKEA. Shopping in reverse. So, naturally, IKEA reversed everything. Created by Droga5 London, the
“Need anything from Tesco?” Such a simple line.Such a smart extension of the brand. Tesco’s latest campaign, created with BBH London, takes one of the most ordinary questions in the world and turns it into a beautifully strategic platform. It feels effortless. Which of course means it isn’t. https://www.youtube.com/watch?v=JujFv9VFBBM Proving
TK Maxx has unveiled a new brand platform, Every Day Can Be Iconic with a TK Maxx Deal. Directed by Andreas Nilsson, the hero film follows a cat that fishes a red loafer out of a TK Maxx bag and, by wearing it as a hat,
Not every Christmas ad lands the sleigh. For every perfectly pitched tear-jerker or nostalgic banger, there’s always a couple that veer off course, usually somewhere between the strategy deck and the celebrity contract. So, in the spirit of festive fairness, here are two that made
The sleigh keeps flying. Barbour, LEGO, M&S Fashion and more have just dropped their festive films, from heritage warmth to supermarket humour. Here’s the latest batch to unwrap. Barbour X Wallace & Gromit Barbour’s 2025 Christmas spot, created with Wallace & Gromit via Aardman, features the duo
It’s the most wonderful time of the year, when the world stops scrolling long enough to judge which brand made us cry, smile, or shop the fastest. And this year, you're in for a treat. Nostalgia is back (had it ever left?), food is still
F&F’s new Autumn/Winter campaign with BBH London lands right where shoppers live
We’ve all felt the sting of surge pricing – that frustrating moment when demand spikes, and the price of a ride, meal, or ticket jumps with it. IKEA, true to form, flipped the script in the most Swedishly clever way possible. On a rainy London day,
IKEA has just announced the opening of its new Brighton store, and in true IKEA fashion, it’s done it with a campaign that’s bold, cheeky, and impossible to ignore. The ads, created by Mother London, feature IKEA’s colourful, affordable furniture splattered with a very Brighton-specific problem:
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