More and more companies are embracing the mobile habits of today’s shoppers, offering solutions for retailers to reinvent the in-store experience by allowing customers to scan items they’d like to try on with their smartphone or tablet, and sending them directly to the dressing room. Apple’s iBeacon, which is being tested by the likes of Macy’s and American Eagle Outfitters to name a few, offers mobile tracking technology that enables retailers to offer shoppers targeted and timely deals in-store.

In this example for Macy’s, customers who enter the store with the Shopkick app installed on their iPhones will be alerted about deals and items they may be interested in.