The U.S Super Bowl is not just a sporting event for serious football fans, but an important annual milestone for the ad industry.

On this one day many agencies spend US$4 million to air ads they’ve been working on all year that approximately 111.3 million people will watch (according to 2012 numbers).

Take a look at the round up of this years best ads:

 

Volkswagon: Get Happy

 

 

Axe Apollo: Lifeguard

 

Audi:  “Prom”

 

Go Daddy: Your Big Idea .co

 

Taco Bell: Viva Young

 

Budweiser: The Clydesdales -“Brotherhood”

 

Century 21: Wedding

 

Milk:  Mustache Campaign

 

Pepsi NEXT: Party

 

Mercedes-Benz (Extended Cut): “Soul”

 

Beck’s Sapphire: Super Bowl 47