Being the competitive bunch they are, Adidas have taken window shopping to the next level. Adidas Neo is an interactive digital window concept that connects to your smartphone allowing you to shop at their store after hours. Simply walk up to the Adidas shop window, type in a special URL and pin and take full control of the display and a virtual shopping bag. Any product dropped into the window’s shopping bag instantly appears on your mobile ready to save, buy or share with friends.