Aldi has gone full Manc in the best possible way. In a brilliantly cheeky move, they’ve temporarily rebranded their Prestwich store to “Aldeh”, a nod to the local accent and a perfect tribute to Oasis as they return home for their massive Heaton Park gigs.

This isn’t just a quick name change on the sign, either. Aldi has really leaned in, launching limited-edition products like “Supernova Champagne” and “Wonderwall Premium Lager”, playful nods to some of Oasis’ biggest anthems. It’s fun, self-aware, and absolutely on brand for Aldi’s famously irreverent tone.

What I love about this is how hyper-local and culturally tuned-in it feels. Instead of trying to do something broad and generic, Aldi has tapped into a specific cultural moment that means everything to Manchester and done it in a way that feels authentic rather than opportunistic.

It’s a great example of what happens when a brand truly understands its audience and is willing to have a bit of fun. By celebrating Manchester’s musical heritage and local pride, Aldi has managed to turn a standard weekly shop into something people actually want to talk about (and share).

This is retail marketing at its best: simple, smart, and full of heart. Aldi has shown that with the right cultural insight and a bit of playful bravery, you can create a campaign that not only sells products but also builds real love for the brand.

So here’s to Aldi, sorry, Aldeh, for reminding us that sometimes the most powerful brand moves are the ones that feel the most local.