Amazon is testing a new artificial intelligence (AI) feature called "Interests," designed to enhance the online shopping experience by providing personalised product recommendations based on users' specific interests. This beta feature is currently available to a select group of U.S. customers on Amazon's app and
H&M is embarking on a groundbreaking initiative by integrating artificial intelligence (AI) into its advertising campaigns through the creation of "digital twins", that is, AI-generated replicas of real models. This move positions H&M at the forefront of fashion retail innovation, aiming to enhance operational efficiency
This Ramadan, Sephora Middle East is elevating Dubai's festive spirit by introducing immersive pop-up experiences across the city. By transforming iconic locations into vibrant hubs of beauty and culture, Sephora seamlessly blends retail with community engagement, offering a fresh perspective on how brands can connect
Warby Parker’s newly redesigned Greene Street flagship in SoHo is a bold reimagining of what a retail space can be. More than a store, it’s an immersive gallery where art, design, and brand storytelling come together. This transformation speaks to a larger movement in retail
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