Another retail campaign that piqued my interest at this year's Cannes Lions International Festival of Creativity, was Oreo’s “Name This Oreo” by VML. It picked up a Gold Lion in Audio & Radio and was also recognised in Social & Influencer and Direct. And honestly,
Having seen many of the award entries at this year’s Cannes Lions International Festival of Creativity, one of the standout pieces of work for me was Mercado Livre’s Call of Discounts campaign. It took home the Grand Prix in Entertainment for Gaming and was also
If you’ve ever stood in a store and wished someone would just tell you what to buy — this one’s for you. Skechers has just launched a new interactive screen at their new Punggol Coast Mall store in Singapore: Luna, an AI-powered retail assistant that’s part
Anyone who works anywhere within the retail industry should be not only intrigued, but all over TikTok Shop. And here’s why. TikTok Shop was the fastest-growing e-commerce platform in the UK in 2024. The number of shoppers that year jumped by 131% driving an 180% year-on-year rise
In a city as diverse and dynamic as New York, a one-size-fits-all advertising approach simply doesn't cut it. Recognising this, Google Shopping and Addition embarked on a mission to make their ads feel like a natural part of each neighbourhood's fabric. By using AI models
Retail never stands still. The way we shop is evolving at lightning speed, shaped by new technology, shifting habits, and changing expectations. Whether it’s the growing love for athleisure or the rising demand for sustainable choices, retailers need to keep pace. So, what’s next? Here are
Amazon is testing a new artificial intelligence (AI) feature called "Interests," designed to enhance the online shopping experience by providing personalised product recommendations based on users' specific interests. This beta feature is currently available to a select group of U.S. customers on Amazon's app and
H&M is embarking on a groundbreaking initiative by integrating artificial intelligence (AI) into its advertising campaigns through the creation of "digital twins", that is, AI-generated replicas of real models. This move positions H&M at the forefront of fashion retail innovation, aiming to enhance operational efficiency
This Ramadan, Sephora Middle East is elevating Dubai's festive spirit by introducing immersive pop-up experiences across the city. By transforming iconic locations into vibrant hubs of beauty and culture, Sephora seamlessly blends retail with community engagement, offering a fresh perspective on how brands can connect
Warby Parker’s newly redesigned Greene Street flagship in SoHo is a bold reimagining of what a retail space can be. More than a store, it’s an immersive gallery where art, design, and brand storytelling come together. This transformation speaks to a larger movement in retail
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