Almost half (44%) of Generation Z has made a purchase decision based on a recommendation from a social influencer, compared with 26% of the general population, researcher Kantar found in a consumer study shared with sister publication Mobile Marketer. Seventy percent of Gen Zers follow
Burberry partnered with Google on an augmented reality (AR) shopping experience that is activated from mobile web search results, per an announcement. Shoppers who use Google Search on their smartphones to search for the Burberry Black TB bag or Arthur Check Sneaker can click on an image
EBay last week introduced Image Cleanup, a computer vision tool, which removes the background of a seller's listing photo and replaces it with a white background. The feature, which aims to optimise listings for Google Shopping, is currently available in the U.S., U.K., Germany and Australia,
Pop-ups are now big business for the world’s biggest retailers. All over the world, pop-ups with a wide variety of purposes are opening in an ever wider variety of spaces. Sometimes it’s to launch a new product range, and sometimes it’s to communicate the values
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