Walmart will run a first-of-its-kind shoppable livestream on TikTok in the U.S., part of the retailer's holiday marketing, the company announced via blog post. On Dec. 18, 10 of TikTok's top creators will participate in a one-hour variety show program called the "Holiday Shop-Along Spectacular." Social media personalities,
The Drum have summed up such a wonderful list that I needn't compile my own this year, although I have added a few notable Aussie ads in there for your viewing pleasure. Whatever happens in the next month or two, Christmas 2020 will be like no
In an unpredictable year it's hard to see what's on the immediate horizon — particularly when it comes to consumer spending habits. 2020 has been full of wild cards. In years past, forecasting for the last quarter of the season seemed, comparatively, like a much more
What are the digital shopping experiences driving the future of the store? For a mobile-first 2020 and long beyond, here are strategies that top retailers are betting on for next-gen brick and mortar. Although not new, it's a good reminder of good practice. Digitally enabled shopping experiences
It goes without saying that the holiday season, like all others in 2020, will be anything but normal. When it comes to retail, uncertainty about consumer spend and decreased confidence in an ability to prepare has the industry on edge. What follows is an article shedding
With a mix of lockdown and the fear of going outside, corporations are seeing an opportunity to provide community platforms that allow families to connect with one another and to other groups around the world. Specifically, Scotts and Walmart partnered with experiential kids retailer CAMP
Walmart and Tribeca Enterprises have teamed up to turn the retail giant’s parking lots in 160 locations across the country into drive-in movie theaters to help liven up a summer marred by COVID-forced social distancing. Movies will be programmed by the Tribeca Drive-In team in August through October for a combined
As retailers across the world try to figure out how to make socially distanced shopping work, many are turning to tech to help tackle the challenges of Covid-19. One retailer though may have already had the tools needed to thrive in this new shopping world. For years,
Funnily enough when I was at university in 1998 I won a competition with Creative Brief Magazine to come up with an idea for the future of shopping. My entry was called 'shopping for apples' and featured a trolley in the foreground of the screen
Nike Air Max Cloud Stores To launch Nike's latest kicks, AKQA São Paulo created an augmented-reality e-commerce experience that puts content in the clouds overhead. (Virtually speaking, of course.) There's no app required. Just visit this site on your phone and follow the instructions. Point the handset at the
English