Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers. Brands are increasingly focused on expanding offerings for male consumers. They are using demographic data to understand their shoppers and deliver customised products and services online. Brands
Diesel is taking the trolling comments received by the brand, and by celebrities, and turns them into a powerful new campaign and fashion collection. Celebrities and influencers including Nicki Minaj, Gucci Mane, Bella Thorne and Tommy Dorfman take part in the campaign by Publicis Italy and, in a
“Get ready for a better world” is the slogan of Kidzania, the Mexican “educational play” company, which promises that it will teach children “real-life skills”. At these amusement parks – of which there are now 19 worldwide – children play alone in small indoor cities, performing
Revealing its naked ambition to motor into the digital fast lane, Swedish fast-fashion supergroup H&M has opened both barrels on the smart mirror phenomenon by launching a voice activated mirror in its Times Square, New York flagship. Using dulcet-toned conversation-led tech - no touch-screens, no
Start Today may not be a household name around the world yet, but the retailer is huge in Japan. It’s best known for operating Zozotown, Japan’s largest fashion e-commerce marketplace, which played host to a couple billion dollars worth of transactions. This year, Start Today officially
It's been another weird week in retail. Van Heusen launched a campaign with the UFC, Balenciaga got sued by a souvenir shop and Walmart ceded its toy manufacturing to a 6-year-old! The most interesting story of which is: Van Heusen squares off with the UFC Whoever said the clothes
Ikea is celebrating its 75th anniversary with limited-run Ikea Inspiration Experience events in New York and Chicago, according to a company news release. The pop-up events allow visitors to step inside room setups from Ikea’s 2019 catalog, as well as test their trivia knowledge, learn more about
Athleta bucks 'girls in sports' stereotypes with back-to-school push. The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers. Facing a crowded athleisure market, women's retailer Athleta is honing in on a younger demographic to differentiate itself from competitors
Clothing retailer Uniqlo is known for simple, comfortable designs that are easy to wear and easy to buy. Now the shopping experience promises to be a lot easier, with the help of a new voice-activated digital assistant, Uniqlo IQ. Using the Google Dialogflow conversational interface, Uniqlo
Nike considers it a way to make your cellphone "the ultimate shopping companion." And it's a big part of the company's answer to the seismic shift to online shopping. The sportswear giant recently launched new features on its signature Nike + app designed to "elevate" the
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