Along the cobblestone streets of SoHo, Chanel handbags and Arc’teryx jackets are displayed in shops like museum pieces, harking back to the height of the neighborhood’s trendiness. But rents there are softening, and the number of vacant storefronts is rising. Today, some of the most sought-after
Traditional retailers are being drawn into an unusual paradox. When customers shop online, use search engines or websites then the different systems are able to change the layout to recommend products based on personal preferences, past behaviour and demographics. This includes using their search history and
Sephora is joining multiple other companies in recognizing the importance AR is going to play in future beauty product shopping. The makeup retailer introduced a “Sephora Virtual Artist” this week in an update to its iOS app. The feature, which was developed in partnership with AR company
Ted Baker has completed the installation of interactive store windows from Nexus Studios in selected UK and European outlets, as the retailer launches a new shoppable film experience. The displays will be active across selected stores from Wednesday 15 March, encouraging passers-by to immerse themselves within
Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a
A new app by the clothing brand lets shoppers try on clothing without needing to step inside a store Say goodbye to long changing room lines! Gap has unveiled a new augmented reality app called DressingRoom by Gap that lets customers try on pieces of clothing without ever stepping
The brand has unveiled an AR experience that projects custom designs onto sneakers and makes them viewable to shoppers in real-time. Thanks to Nike, taking your sneaker aspirations to new heights may have just gotten significantly easier. The American sneaker giant has just unveiled a new,
One of the biggest opportunities for fashion retailers to create additional revenue is by targeting their existing customers via add-on sales. Although selling that expensive dress or pair of pants is a great way to add revenue, the profitability of that item is enhanced when
Cognitive computing is enabling retail businesses to deliver smart solutions for their customers. Forget the shopping centre spruiker trying to sell a product that’s completely useless to you, even at a “whopping 50% off, but only for the next hour”. The cognitive era of retail is
It's Saturday morning, and outside a Sydney Road shop in Melbourne, an eager queue waits patiently for the doors to open for business. But it's not brunch or a latte they're after - they're keen for Dejour Jeans. Nam Huynh, the man behind the operation, has
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