Mastercard has teamed up with crystal seller Swarovski on a virtual reality app that immerses shoppers in a "home" where they can browse and purchase items using Masterpass. The app, developed for the Atelier Swarovski home décor line, lets users who have a VR headset for
Sustainable outdoor clothing brand Patagonia has for years hosted ‘Worn Wear’ pop-up events, where customers are able to hand in old clothing for exchange or repair. The events proved so popular that now the company has now launched a permanent Worn Wear online space where customers
Amazon is planning to release a pair of Alexa-enabled smartglasses as the latest addition to its range of voice-controlled devices, according to reports. Unlike most previous smartglasses, such as the ill-fated Google Glass experiment and Snapchat’s Spectacles, the Amazon glasses won’t feature a camera in any
Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place. Last week as Apple announced the launch of its upcoming devices, Ikea announced it would be launching Ikea Place—an app for the new iOS 11 operating system and built on Apple’s
Nordstrom is experimenting with a new kind of clothing store: one that doesn’t stock clothes. This week, the retail giant announced it was launching Nordstrom Local, a line of small stores that will offer free consultations with personal stylists, manicures, a tailor, and a fully
What makes a collection sellable? Aspiring fashion retail giant Amazon is planning to answer that question with an AI designer. The company is building a neural network that will make clothing design an automated process, MIT Technology Review reports. For this AI designer, Amazon innovators from
Leading fashion specialty retailer Nordstrom is expanding its ‘Reserve Online & Try In Store’ service to almost 40 stores across the USA, following a pilot in six stores. Customers will be able to pick items online and then go to their nearest Nordstrom store to
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