Traditional retailers are being drawn into an unusual paradox. When customers shop online, use search engines or websites then the different systems are able to change the layout to recommend products based on personal preferences, past behaviour and demographics. This includes using their search history and
Sephora is joining multiple other companies in recognizing the importance AR is going to play in future beauty product shopping. The makeup retailer introduced a “Sephora Virtual Artist” this week in an update to its iOS app. The feature, which was developed in partnership with AR company
Ted Baker has completed the installation of interactive store windows from Nexus Studios in selected UK and European outlets, as the retailer launches a new shoppable film experience. The displays will be active across selected stores from Wednesday 15 March, encouraging passers-by to immerse themselves within
Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a
English