The major problem with connected devices is that their value is not always apparent and can only be seen when in use. Last summer, Target launched a concept retail space in San Francisco called Open House, with the goal to better understand how to display
First there was shoppable video where customers could add an item to the cart straight off a model’s back. By integrating ‘cinematographic commerce’ into their campaigns, brands saw an increase in conversion, engagement and click-through rates, meaning the ‘touch-to-buy’ model proved to be an effective marketing tactic. Fast-forward a
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