Retailers develop forward-thinking strategies that allow shoppers to optimise every store visit. Mobile has opened up the possibility to seamlessly bookmark, browse and buy across a wider variety of channels and platforms. It is increasingly necessary for brands to integrate technology and services offerings that help
Ralph Lauren, Restoration Hardware and even Microsoft are dialling up their flagship stores. This month, Microsoft throws its hat into the flagship ring with a 22,000+ square foot store on Fifth Avenue in Manhattan — a Windows counterpoint to the Apple Store glass cube, one of
Get out your crayons and mobile phones. The Toys 'R Us holiday catalogue drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time. "The Big Book, as we
Retail innovation is often credited to the little guys—quirky companies and specialised startups that invent technologies to disrupt an industry. However, several larger brands that have adopted a forward-thinking strategy are leveraging new technologies to enhance the shopper experience and establish a new paradigm in
While new technologies have certainly impacted the customer experience—digital and otherwise—they haven’t completely overtaken the physical retail experience for today’s shoppers. From price comparison and ‘best near me’ apps to digital try-on services, most customers are doing their due diligence and research prior to navigating through
With its clunky headsets and project names like Oculus and Morpheus, virtual reality has so far been the realm of hard-core gamers and other early adopters of cutting-edge tech. Now, retailers are jumping for a piece of VR’s promise to immerse its users in virtual 3-D
Japanese based fashion brand UNIQLO and Isobar Australia have launched UMood, a retail activation that helps consumers select from over 600 T-shirts by identifying their mood with neural technology at UNIQLO's Pitt Street store in Sydney. Customers take a seat in the UMood machine and watch
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