House of Fraser is introducing mannequins that can tell customers exactly what they are wearing and where the products can be found in store using beacon technology. The trial at its Aberdeen store uses VMBeacon technology, which can send information to consumers’ smartphones as they walk
All you need is a short memory to be one of the greatest basketball players of all time claims the new Foot Locker advert. Sports stars’ talent usually does not extend to acting, as proved by the wooden performances of David Beckham and Lewis Hamilton in
Selfridges has opened its Christmas store - with only 142 shopping days left to buy all the celebration's essentials. The department store claims to be the first in the world to launch its Christmas shop, with the North Pole-themed space set to welcome shoppers dressed for
The new Live in Levi’s campaign uses a shoppable video to show the many ways people across the globe wear the denim giant. “Nearly everyone in the modern world owns, or has owned, a pair of Levi’s jeans,” says Stephen Clements, executive creative director at AKQA. This
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