EnglishA new retail model has been pioneered by Ogilvy & Mather Hong Kong that is set to transform shopping behaviour beyond recognition. 'Shop Elsewhere' – a unique shopping referral platform and collaborative movement that encourages independent fashion designers to recommend other’s products that compliment their own.
The BITE LIP LAB in New York’s SoHo, embraces co-creation to deliver each customer with their own signature lipstick. The highly interactive service sees staff demonstrating the seven-minute manufacturing process following a one-on-one consultation. When customers have chosen their perfect shade, bullets of lipstick are melted
Nestled among the AMEX, Westpac and Macquarie Banks in Sydney's very own financial district lies Shirt Bar, a shirt store with a difference. Unlike its neighbouring competitors, it is a hybrid concept that brings together the best of coffee, whisky and shirts in a bid
Located on Ometesando, one of Tokyo’s most prestigious retail boulevards, Pass the Baton (PTB) premiumises second-hand products through emotive storytelling. The store’s founder Masamichi Toyama’s mission was to reinvent the second-hand goods market in Japan. He has set about achieving this by shifting traditional associations with thrift
The recently opened Verizon flagship in the Mall of America, Minneapolis, signals a new approach to retail for the US telecommunications company. The playful space is a hub of interactivity. Written information and verbal explanations have been replaced by a series of engaging and entertaining activities.
Asda is rolling out its 3D printing service to 50 stores this January following two trials that it called “a resounding success”. The supermarket started testing the service in York in October, before taking it on a tour of different stores just before the Christmas peak