EnglishThe interaction between the physical and digital realms has become increasingly important as we live our lives simultaneously on- and offline. For small businesses, social media is an important way to generate interest in their goods and increase their online presence – but what about
STORY is a 2000 square foot concept store located in Manhattan’s retail corridor of 10th avenue. They’re currently running a Gillette-sponsored shave using the Fusion ProGlide SilverTouch Razor. The store has the point of view of a magazine, changes like a gallery and sells things like
BKWLD‘s digital experts worked with creative agency Hoffman Lewis to develop an integrated campaign for McDonald’s. Their goal was to increase brand favorability and more specifically, breakfast sales in the St. Louis market. Ads were produced featuring a pop-up menu and call box on the pavement that speaks “Good morning!” to people walking past it. If they placed an order, it was delivered to them by a man on a scooter.
“Repairing is Caring” reads outside Swedish denim brand Nudie Jeans‘ new London-based concept and repair store.
In Brazil, most people only use Hellmann’s mayonnaise for sandwiches. To create more awareness of what people can make with mayonnaise, the food brand installed touchscreen tablet computers on the grocery carts at the largest supermarket chain in São Paulo.
Amazon has introduced a feature on its site to tap into the growing trend of social gifting.
Wine’s reputation as a social drink is being taken literally by Tesco, the U.K.’s biggest supermarket chain, which is launching a “socially created” wine selected and designed by Tesco’s social-media community.
UK grocery store chain Tesco is sending its researchers to Silicon Valley on a fact-finding mission to discover the feasibility of bring 3D printing to their stores. Potential uses under consideration are printing gifts, toys or even having a catalogue of spare parts for other
Sky Go has showcased a new media innovation for trains. As commuters often rest their head against the windows, ‘the talking window’ causes them to hear a voice inside their head which no one else can hear. This is made possible by utilizing a small transmitter
The density of pedestrian traffic on the sidewalks of New York City make it an optimal place to grab attention with an eye catching or innovative store window display. For the NYC debut of their casual clothing and accessories line Kate Spade Saturday, the brand