EnglishInStyle and Monster Media made a statement with this fashion-savvy campaign that ran in New York City and Los Angeles. The interactive displays invited shoppers to create their very own custom Style Statement on a larger-than-life scale. Via multi-touch interaction, participants flipped through a virtual look
Bondi Hipsters Christiaan Van Vuuren and Nick Boshier plot even more new territory in their first TVC for Oprah-rich e-tailer The Iconic. In the thirty second spot for the Aussie e-commerce website which last year received 150,000 daily visits, 1,000 orders a day and a $20
Specialising in design, branding, architecture, advertising and everything in between, Dutch creative agency …,staat presents a series of interactive window displays for Nike. Realised at Selfridges – London as a series of Nike-product-infused windows – the video shows a number of colorful and whimsical creations that seemingly magically
Last week Mattel unveiled the Barbie Digital Makeover Mirror at the International Toy Fair. The brand's latest innovation pairs an iPad with a vanity mirror for augmented reality play. Girls can try on different shades of lipstick, eye shadow and glitter without making a mess. The mirror
The U.S Super Bowl is not just a sporting event for serious football fans, but an important annual milestone for the ad industry. On this one day many agencies spend US$4 million to air ads they’ve been working on all year that approximately 111.3 million people
New research shows that 35% of consumers worldwide are considering changing the way they buy products this year. However, just 9% are ready to commit to regularly shopping online. Source: IBM Institute for Business Value Survey of 26,000 consumers worldwide
Tesco have launched a new ad campaign for online shopping that asks customers ‘Have you ever wondered who picks your groceries?”
At RandC we're loving this beautiful installation by BMW that transformed cars travelling along 6th Avenue in Manhattan into futuristic BMW i3s and i8s. A smart execution that shows the future of interactive windows. This type of technology has huge potential for a range of retail
Retailers Superdry, LK Bennett, Adidas, Hugo Boss and Nicole Farhi are to install virtual changing rooms online. The virtual fitting rooms, supplied by Fits.me, are expected to launch with the retailers’ spring/ summer collections. Fits.me founder and chief executive Heikki Haldre said: “Returns are horribly damaging to
With shoppable content, spreads that tell a story, and the integration of iTunes apps and music playlists, Crate & Barrel’s newly updated catalogues seem like miniature magazines. The retailer, known for its well-made, quality furniture and décor, seems to be taking a different approach to