English
Christmas is a very romantic time of year – and not just for people who have had one too many at their office parties! To remind us all, Ted Baker has fixed ‘Merry Kissmas’ digital mistletoe to the tops of its London, New York and Tokyo
On a very simple level we all need to understand why people use YouTube, what they view and why they share. Fundamentally, it’s not what a piece of film says about a brand that makes people share it. It’s what it says about the consumer as
Christmas is no longer just a time for giving. It’s also a time for adverts, Sales, and increasingly, innovation. Rebecca Thomson charts some of the best ideas to emerge in the past two months Retailers have well and truly leapt on the innovation bandwagon this year.
Bargain Booze launched its comic Christmas TV ad campaign last night which is focused on popular festive party food, scotch eggs. The off-licence chain’s ad depicts ‘the Ambassador’ who is obsessed with scotch eggs in a parody of the famous Ferrero Rocher adverts. It will run for
Galeries Lafayette, Boulevard Haussmann, Paris As possibly the best-known shop in the French capital and one of the truly ‘grands magasins’ on the upscale Boulevard Haussmann, Galeries Lafayette has always drawn the Christmas crowds, as much for its interiors as for the windows. One of the reasons
Google Glass is one of those technologies liable to instil a sense of fear into the hearts of retailers. It’s another potentially game-changing gadget hovering ominously on the horizon, which no one really knows much about just yet - if it catches on, it could