Argos is launching catalogues that guide shoppers to interactive content on their smartphones as it continues on its multichannel march. The retailer has been ploughing investment into its digital offer over the past year and a paper catalogue, which uses image recognition technology, is the latest
Introducing Uniqul, a payment system that uses facial recognition software to let customers pay for purchases without the need for cash, a credit card, a wallet or mobile phone. The Finland-based company is getting ready to release the system in the Helsinki area. The system works
An ad campaign for Google utilising NFC and QR codes has been rolled out by oOh!media at Sydney Airport. To promote the Google Play store, they placed NFC-enabled billboards in Sydney, Melbourne and Brisbane airports that let travellers select and interact with content, and pay
British department store Selfridges is always at the forefront of the most creative fashion campaigns, so when it came to the launch of its new denim collection, they just knew that they had to do something innovative that had never been done before.
The interaction between the physical and digital realms has become increasingly important as we live our lives simultaneously on- and offline. For small businesses, social media is an important way to generate interest in their goods and increase their online presence – but what about
STORY is a 2000 square foot concept store located in Manhattan’s retail corridor of 10th avenue. They’re currently running a Gillette-sponsored shave using the Fusion ProGlide SilverTouch Razor. The store has the point of view of a magazine, changes like a gallery and sells things like
BKWLD‘s digital experts worked with creative agency Hoffman Lewis to develop an integrated campaign for McDonald’s. Their goal was to increase brand favorability and more specifically, breakfast sales in the St. Louis market. Ads were produced featuring a pop-up menu and call box on the pavement that speaks “Good morning!” to people walking past it. If they placed an order, it was delivered to them by a man on a scooter.
“Repairing is Caring” reads outside Swedish denim brand Nudie Jeans‘ new London-based concept and repair store.
In Brazil, most people only use Hellmann’s mayonnaise for sandwiches. To create more awareness of what people can make with mayonnaise, the food brand installed touchscreen tablet computers on the grocery carts at the largest supermarket chain in São Paulo.
Amazon has introduced a feature on its site to tap into the growing trend of social gifting.
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