Nine West has launched a YouTube campaign called ‘Gangs for Good’ that invites women to upload videos of them and their girlfriends doing good while looking good. The campaign, on Nine West’s YouTube network Channel 9, offers them the chance to win a trip to
If you’ve ever fancied the dress Kate is wearing or the hat Zara Phillips has chosen to complement her attire, then soon you could find it in the click of a button. Shazam is set to create a revolutionary tool that allows its users to find
SparkleMasters uses sequins to create unique, dazzling graphics for billboards and displays. They call it “photographic sequin imagery,” recreating images entirely out of sequins, with each one like a single pixel. Every sequin is independently mounted on its own pin, so it shimmers and sparkles when
Shopper Tracking is nothing new but it is certainly becoming more advanced. New 'Smart Mannequins' are being created in Italy to track customer behaviour both in store and at Window displays. Using already-existing mannequins that have cameras in place of vacant eyes, retailers can watch shoppers
Taiwanese company Vismile has created a virtual dressing room that lets people see what different outfits will look like without having to actually try them on. ‘Nuevo’ aims to take the hassle out of trying on new clothes, using motion sensors and cameras. I used a
Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee. The campaign, created by Saatchi & Saatchi, promotes the retailer’s new Price Lock guarantee and humorously parodies the traditional scene of the Chancellor outside 11
UK retailer Tesco is using Google Street View for a promotion that rewards users for finding virtual Easter eggs. Call it an Easter egg hunt for real Easter eggs. If you live in the UK you can claim a chocolate egg if you find three virtual eggs.
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