Retailers on London’s Regent Street are taking part in an annual exhibition to showcase innovative window displays. The Regent Street Windows Project, which runs until May 6, includes guided walking tours for visitors. The event comes as Regent Street owners The Crown Estate invests £750m in developing
Startup e-commerce technology company BevyUp is out to make online shopping a social and collaborative experience for customers. The company helps online retailers turn their websites into social platforms where customers can invite friends to tag along while they shop in their online stores. Online shopping
Google is planning to open retail stores in Los Angeles and San Francisco, according to a source familiar with the plans. The company has already begun hiring staff, who are being trained in how to explain and market Google products — including Glass — in
M&S have opened their first store in Holland in the popular Kalverstraat district in Amsterdam. Within the store, customers can buy food but also explore the full range of clothing products on tabletops in the store and on digital screens. A 9 panel video-wall displays content
Online retail company Amazon certainly caters to shoppers of all ages and this was shown in their recent launch of an online store that caters specifically to people over fifty years of age. This specialized store is part of the company’s strategy to address the
It seems Kmart have turned a corner when it comes to their creative advertising campaigns. If you loved the recent high energy Australian spot using the no.1 hit by Sam and the Womp, you'll love the new US spot 'Ship My Pants'. This new spot by
Two flagship John Lewis stores in central London have has their windows transformed to promote Samsung’s latest Smart TVs using augmented reality. Created by TRO Group, the campaign launched today and is set to run for a month, and includes an AR interface which allows the
You do not rise to the very top of the industry by remaining a follower, only leaders are able to be right up ahead of the rest of the pack. Nike has for some years now, proved itself to be a bastion in creativity where
British fashion designer Vivienne Westwood used mannequins in the window display of her brand’s flagship store in Milan to raise awareness about domestic violence. The issue was addressed head-on, with help from ad agency Leo Burnett Milan. 1 in 3 women are victims of domestic violence
The explosion of in-store iPads has led to consumers increasingly expecting technology to bring education, entertainment and a bit of show business to a retail environment. Let's take a look at how this technology is being used on the high street. TopShop - Runway to Store In
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