EnglishLast week, Sainsbury’s announced it is piloting Mobile Scan & Go, a scan-and-shop service, in three stores. Shoppers will be able to use their smartphones to scan products in stores, and then pay at self-service tills using cash or credit cards. The test is symptomatic of
Shutl, the delivery firm which offers super quick fulfilment, has raised $3.2m and is to launch in the US and Canada. The delivery firm has raised the investment from technology specialists Notion Capital and E Ventures. The move bolsters a $2m investment earlier this year from
On Oct. 11, Target began promoting the Christmas shopping season with a new ad featuring its dog mascot, Bullseye. "The holidays are coming!" the commercial warns, "and they're going to be big!" Retailers, of course, are known for trying to jump-start the Q4 gift-shopping season early. But
Marks & Spencer has come under fire after using models deemed too perfect looking for its “real” women advertising campaign. The ad, which is running under the strapline ‘For every woman you are’, is intended to portray real M&S shoppers from size eight to 16. But the
Where will you shop for your Christmas gifts this year? Would you prefer to get amongst the Christmas spirit and brave the malls and stores or take the increasingly popular route of eComm? According to statistics from Guidance.com, 50% of Americans own smartphones and 20%
Heineken has launched a TV and digital campaign ahead of the release of Skyfall, the new Bond film. An ad called ‘Crack the Case’ features an epic train journey through snowy mountains, with appearances from Daniel Craig and Bérénice Marlohe. It was primarily shot at
'Decide' is an app that tells shoppers whether to buy a product or wait, aiming to help them shop with no regrets. It uses predictive algorithms, searches daily deals, and pulls in reviews to show you whether a price will go up or down. Its
Sharing fashion is one of the most important drivers of sharing on the web. When TopShop debuted their spring/summer 2013 collection earlier this week at London Fashion Week, Facebook fans were able to customize the catwalk as they viewed the event. The TopShop Unique Show livestream
Research into social media and retail has shown that Facebook dominates in socially driven shopping, while Pinterest drives the highest average order value. Key findings: Facebook dominates as a source of traffic: Shoppers who click-through from Facebook account for the overwhelming majority of shopping sessions at nearly
Marks & Spencer is set to unveil a host of new innovations in its second biggest store in the UK. The 151,000 sq ft store has been almost two years in the making and showcases all of the initiatives, particularly in digital. Marks & Spencer chief executive