Selfridges has opened a mini gold course on its rooftop, that is made out of cake. The 2,500sqft nine hole course designed by food architects Bompas & Parr has been designed to attract shoppers by offering a very memorable experience. The giant cake displays, one
DDB Paris recently came up with a nice idea for increasing test drives for MINI. 10 new stores were opened in Paris, but instead of building pricey brick-and-mortar showrooms, they brought the product directly to the consumer by outfitting 10 vehicles. These new ‘stores’ allowed people
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