'Play New' celebrates the freedom of not getting it right on the first try Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes—and one Grammy winner—trying something new and failing majorly. Created in collaboration with agency Wieden+Kennedy, the one-minute spot features basketball star Sabrina Ionescu,
Snapchat has revealed its most inspiring augmented reality campaigns of 2020. In a blog post, the social platform described 2020 as “a year of the unexpected and the unprecedented, from stay-at-home orders to major shifts in consumer behaviour and in how brands, businesses and organisations operate. … This year more
Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the messaging application. Snapchat has updated Kohl’s digital showroom to include ath-leisure pieces, allowing Snapchatters to browse Kohl’s loungewear as they shelter-in-place and
In its aim to stay competitive among social platforms, Snapchat has launched a new string of high profile-fashion partnerships. Snapchat worked with Ralph Lauren in November and Jordan Brand in September on a number of initiatives, both on the main Snapchat app and on the Bitmoji
Snap's Partner Summit event in June, in which the company shows off its latest product updates and media partnerships, produced such a flurry of new innovations. Some of Snapchat's newer features, like the machine-learning based SnapML, are already being used by brands like Gucci for augmented
L'Oréal USA on Monday released the first beauty augmented reality lenses for Snap's desktop app, letting customers virtually try on looks from brands such as Garnier, Lancôme, L'Oréal Paris and Maybelline. The eight branded lenses are featured in a "beauty" area on Snap Camera's opening
Retailers have commonly used AR tech in applications that, for example, help customers visualise what furnishings will look like in their houses. They've also sued them for facial recognition and to create media-rich 3D experiences for shoppers. Walmart has developed an AR use that it hopes will save customers
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